Who We Are.
At CIM Inc PR we are passionate about what we do and it comes through in every integrated marketing campaign we create. We work with a wide range of clients, from startups to world-renowned brands, bringing a unique perspective and high energy to every project, generating big results that impact the bottom line. Contact us today to find out how we can put our creativity and experience to work for you!
Marisa Vallbona, Founder / President
Marisa Vallbona, APR, Fellow PRSA, knew she was made for PR when she was 12 and fried an egg on the sidewalk with her sister on a super hot Texas day. The perfect weather story, it made the TV news and that’s all it took for her to get hooked and her career was born. Since then, she’s gotten local, regional and national media exposure for just about everything. If it’s newsworthy, she can get it in the news.
A seasoned business strategist, Marisa has worked with top businesses and entrepreneurs on business strategy, crisis communications, reputation management, publicity, public speaker training, strategic communications, community relations, new product launches, and special events. Marisa has won four Silver Anvil awards (the Oscars of the PR industry) from the Public Relations Society of America and a Silver Anvil Best of Show. She was recently awarded a Marquis Lifetime Achievement Award for Exemplary Leadership, San Diego Business Journal named her “Women Who Mean Business” in PR and she’s won countless other awards. She was featured as the cover story in Inc Magazine and as a chapter in the book Alpha Dogs: How Your Small Business Can Become A Leader of The Pack.
She is the co-founder of PRConsultants Group, a national network of PR firms with offices in every major U.S. market and Puerto Rico. Marisa also has been inducted into the PRSA College of Fellows (a prestigious distinction awarded to a very small percentage of PR practitioners). She served on the national board of directors of the Public Relations Society of America (PRSA) five years, including as national secretary. She also served on the board of directors of SDX (formerly the San Diego Ad Club).
Marisa is fluent in Spanish and holds citizenships in the U.S., Costa Rica and Spain. When she’s not working, she enjoys spending time with family, traveling, snow skiing and surfing.
Miguel Covarrubias, Vice President
Miguel Covarrubias is a seasoned public relations professional with experience increasing brand awareness and securing millions of dollars of news coverage for the firm’s clients annually. Equipped with a broad range of experience in public relations, journalism and creative writing, Miguel lives for new challenges and adventures in the industry.
A San Diego native, Miguel graduated from Point Loma Nazarene University with bachelor’s degrees in writing and philosophy and theology. In addition to managing client relations, Miguel is fluent in Spanish and translates news releases, writes in Spanish and works with the Spanish-language news media among his many other responsibilities at the firm. He has managed PR in numerous industries, including real estate, sports, associations, music education, nonprofits and healthcare. His deep passion for public relations translates into his impeccable client service and ability to help the firm’s clients achieve their goals.
Miguel’s hobbies include spending time with friends, traveling and setting goals for how many books he can read in a year.