Kimberly Clark Senior Executive Tony Palmer Leaves to Become CEO of TropicSport as FDA Announces Measures to Regulate Sunscreen Market

(DALLAS, February 25, 2019)– Kimberly Clark’s Tony Palmer, who has served as president of global brands and Innovation at the Fortune 150 leading company, has announced his departure effective April 2. Palmer, who co-founded TropicSportreef-friendly mineral sunscreen and skincare line with his wife, Lisa Palmer, will work full time in the business as CEO, a decision he made on the heels of the FDA’s recent measures to regulate the sunscreen market by calling attention to the potential dangersthat the majority of U.S. approved sunscreen active ingredients pose.

“With the FDA’s announcement, Hawaii’s recent ban and Key West recognizing the serious dangers of chemical sunscreens, the public is just now becoming aware of the toxicity risks to their bodies and environment posed by what they thought was protection from skin cancer,” said Palmer, “It’s like the early years when we began to unwrap and truly understand the dangers of nicotine. This is why mineral based sunscreens are growing in demand, and we see a massive growth opportunity for TropicSport.”

The recent FDA announcement stated that the ingredients in 96 percent of sunscreens are not adequately proven safe. In fact, 12 sunscreen active ingredients are being questioned by the FDA because of their safety risks when absorbed in the skin and bloodstream. Additionally, studies have found Oxybenzone and Octinoxate, two common ingredients in popular sunscreens, are potentially toxic to the environment and humans. As a result, Hawaii and Key West, FL have already passed legislation to ban them.

TropicSport has raised close to $6 million to date and is currently raising additional capital to build the brand, expand distribution channels and accelerate growth to position it as the leading mineral-based sunscreen brand and global leader in products that are both safe and effective for the environment and humans.


About TropicSport
TropicSport, part of X3EM Brands, manufactures in the USA a complete line of reef-friendly, non-nano, Zinc Oxide and Titanium Dioxide mineral sunscreens, face and body cleansers, and moisturizers in a complete skincare system that protects, cleanses, and replenishes. TropicSport is one of the only sunscreens on the market that meets the U.S. FDA 80-minute and Australian 240-minute water resistance criteria. Learn more about TropicSport at

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