What We Do
We help brands build a social media presence that earns attention and drives action. Through social media management, content strategy and brand storytelling, we create consistent, on-brand content that strengthens visibility, builds credibility and supports measurable growth.
Our approach blends creative with performance: the right content for the right platform, published with intention and supported by ongoing community management, smart optimization and reporting that shows what’s working.
Whether your goal is brand awareness, community growth, stronger credibility or lead generation, we build a social media program designed to support business outcomes while protecting your brand voice.
Our Expertise
Social Media Management
Content Creation & Copywriting
Content Strategy & Planning
Brand Voice Development
Community Management & Engagement
Campaign Planning & Execution
Analytics & Reporting
Paid Social Advertising
Bilingual Content (English & Spanish)
Quarterly Bulk-Filming Sessions
What’s Included in Social Media Management
Aesthetic + Brand-Building Content
Affirmational and Mood-Driven Reels
Quotes, Minimal Graphics, Lifestyle Imagery
Our Process

Brand Discovery & Strategy
We start by clarifying your brand goals, audience, positioning and current social media presence. Then we build a social media strategy that defines your content themes, platform approach, brand voice, and growth priorities so your content is consistent, intentional and measurable.

Content Planning & Creative Direction
Next, we design a repeatable content system that supports consistency and audience connection. This includes content pillars, monthly planning, creative direction, trend alignment, and caption strategy so every post fits your brand and supports a purpose.

Content Creation & Execution
We create platform-native content (short-form video, graphics, and captions) built to earn attention, increase engagement and reinforce your message. Every piece is created with strong hooks, clear storytelling, and platform best practices in mind.

Optimization & Growth
We track what’s working and refine continuously based on performance, audience behavior, and platform changes. That means smarter content decisions over time focused on engagement, reach, and results that support your goals.
How We Work
We stay grounded in digital culture
We stay current on platform shifts and audience behavior so your content stays relevant, not dated.
We use trends intentionally
We apply trends strategically when they fit your brand voice and goals, never just to chase views.
We prioritize connection over vanity metrics
We focus on meaningful engagement and community-building, not empty numbers.
We build a cohesive brand presence
We create content that strengthens consistency, recognition, and credibility across platforms.
Testimonials
What Clients Are Saying
“Working with Marisa (and team) has been one of the most valuable decisions we’ve made at Serae Wealth. Her strategic thinking, creativity, and media coaching have elevated our brand visibility in ways that feel both meaningful and aligned with who we are. She did an exceptional job preparing our team for live interviews, offering clear guidance on best practices, on-camera presence, and common pitfalls to avoid — all in a way that felt supportive and confidence-building. She has also guided us through our grand opening reception, secured high-quality earned media placements, and helped shape our PR strategy with clarity and intention. She brings a level of professionalism and partnership that is rare.”
Everyone thinks they know what a PR firm does. That is, until they work with the CIM Inc PR team. Marisa is a hand-holder, and a bulldozer. She will get your company the attention it needs in places you never thought to look, and will guide you down the path to making the most of the opportunities. She (and her team) envisions success for your brand, and will chart a path. She handles social media, writes articles for publication, lands radio, TV, and podcast interviews and we are loving every bit of it.
Most of all, Marisa is affordable. She has a small, effective team, and they kick ass 24/7. Kerico Health Care's growth, in no small part, is due to her efforts.
Thank You Marisa!”
“As Marketing and Brand Manager at Serae Wealth, I’ve had the pleasure of working closely with McKayley over the past six months. In her role as Social Media Manager for CIM Inc PR, she has overseen our social presence with intention, consistency, and a deep understanding of our brand. From thoughtfully launching our channels to developing ongoing content that reflects our distinct creative vision, McKayley has been instrumental in shaping how we show up digitally. She brings fresh, strategic ideas to every conversation and pairs them with a strong command of timing, trends, analytics, and platform algorithms. Her ability to film and edit high-quality video has added meaningful depth to our storytelling. She is adaptable in her planning and brings steady, confident leadership to our content-filming days - coaching us through the process with clear direction and real-time, constructive feedback that elevates the final product and strengthens our on-camera abilities. Her communication is clear and professional, her work is timely and organized, and her approach reflects a genuine sense of ownership. Most importantly, she aligns naturally with our values of quiet excellence, stewardship, and clarity. I’m grateful for her partnership and highly recommend her to any team seeking thoughtful, creative, and strategic social media support.”
“Life often has an incredible amount of people focused on being successful in the business they're focused on. With so many voices in the market it can be challenging to have your voice break through the noise and become published. I'm so grateful to have met Marisa - she has such an incredible gift of finding the market experts and making sure their voices are heard - and working with her has placed me in such powerful publications I wouldn't otherwise be invited in. I've learned it's often the people we know in life that help to create who we become - I have a funny feeling everyone that has the pleasure of working with Marisa has realized an incredible and impactful change in their career as well as their personal life. This sure has happened for me and our family. I hope that life allows you the opportunity to be represented by Marisa and her team. I bet when you do, you'll be writing the next recommendation that we'll all be reading!”
“Marisa helped me with the initial launch of my book, "SkinnyTinis -- All the Fun for Half the Calories." She coordinated interviews, created a media kit and worked with local San Diego media outlets to ensure they were aware of the product and publication date. In my opinion, she goes above and beyond by coming with me even came with me on news segments to make sure I feel comfortable. I so appreciate Marisa, her creativity, integrity and commitment to a job well done!”
“I own Surf's Pup Doggie Lounge and as a new start up I need assistance getting the word out so I hired CIM PR to help and I am SO glad I did! Marisa is so awesome, full of positive energy and she has had multiple media outlets interview me and my business!! I have been on a few different news stations, and most recently made the front page of my city newspaper!! She is BEST and I highly recommend!!”
“Marisa is THE go-to for PR. She gets more than any other professional I've spoken to and has helped me build my reputation and grow my business.
She has been doing this for a long time and has been way more knowledgeable than most of the PR professionals I engaged in the past. I REALLY recommend her.”
“I recently worked with CIM Inc PR, a consumer PR firm based in Houston, and was thoroughly impressed with their level of professionalism and expertise. The team at CIM Inc PR was able to effectively communicate my brand's message to the public and secure media placements that exceeded my expectations. Their attention to detail and creative approach to PR made them a valuable asset to my company. I highly recommend CIM Inc PR to anyone looking for a top-notch consumer PR firm in Houston.”
“Marisa Vallbona is nothing short of an inspiration. Her incredible insight into the PR industry, along with her untouchable work ethic skills with clients, has been proven to be one of a kind. Beyond that, Marisa is a person that anyone can rely on and who is always influencing others, like myself, to push the envelope,”
Why Choose us
How SMM Team Can Help
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