Social Media / Digital Marketing
McKayley Clifford
McKayley Clifford is a creative strategist and digital storyteller with a passion for building brands that feel authentic, intentional and alive. A proud product of Austin, Texas, McKayley earned her Bachelor’s Degree in Communication and Media Studies from Texas A&M University-Corpus Christi, complemented by certifications in Canva Graphic Design, TESOL, and content creation. She currently serves as Director of Social Media Marketing for AD2 Austin, the young professionals chapter of the American Advertising Federation (AAF), where she leads social media strategy while collaborating with emerging leaders across Austin’s advertising, marketing, communications, and public relations industries. She is always sharpening her skills in a landscape that never stops evolving.
Her expertise spans the full spectrum of content creation and brand building, from shot list development and creative direction to video editing, photography and graphic design. She brings equal fluency to the written word, crafting social media captions, website copy, video scripts and brand messaging that translate a company’s values into language audiences genuinely connect with. Whether building a multi-platform content strategy, managing a content calendar or optimizing performance through KPI tracking and SEO, she approaches every project with a solutions-first mindset and an unwavering commitment to authentic storytelling. Her clients consistently describe her as someone who not only meets expectations, but exceeds them.
When she’s not behind the camera or crafting a content strategy, McKayley can be found on daily walks through Downtown Austin, exploring national and state parks, and traveling to new cities. She’s an avid reader who participates in a long-distance book club with her closest friends, a regular at Austin’s pop-up concerts and music festivals, and a hands-on creative who enjoys claymaking and DIY projects, because for McKayley, creativity doesn’t clock out.
